Polymarket’s mindshare, tracked through Kaito AI’s share-of-voice metrics in crypto social discussions, continues to benefit from the platform’s April V2 upgrade that introduced new collateral options and trading features, alongside its March MLB partnership that broadened sports exposure. These moves reinforce Polymarket’s position in the unregulated crypto prediction space even as Kalshi captures larger weekly volumes through regulated political and sports offerings. Traders are watching the FIFA World Cup, which begins June 11, as a potential near-term catalyst for increased platform activity and social visibility, while the pending CLARITY Act could deliver regulatory clarity that either solidifies or challenges user retention through the June 30 resolution date.