Roy Lichtenstein’s market has shown strong momentum heading into the October 7 Sotheby’s Contemporary Curated sale, where “Green Head” is slated to appear. Estate dispersals have posted near-perfect sell-through rates and rising average prices, with recent works exceeding or doubling low estimates amid broad collector demand for blue-chip Pop examples. The upcoming Whitney Museum retrospective “Roy Lichtenstein: Like New,” opening mid-October, is expected to lift visibility and support pricing for the artist’s output across mediums. Traders are watching the final “lot sold” result against thresholds, as the sale precedes the museum show and sits amid a broader week of New York auctions emphasizing provenance and institutional appeal.