Brands like Ritz and Ferrero have already locked in 2027 Big Game spots as part of broader sports marketing pushes, with Ritz shifting focus to bite-sized products like Bits and Drizzled Minis for its third consecutive appearance while keeping celebrity involvement undecided. Ferrero is doubling down with two ads for Nutella and Kinder Bueno following strong prior results. Ad inventory sold out unusually early across diverse categories, yet few star-driven campaigns have been confirmed, leaving room for late announcements. Svedka’s fan-contest approach adds another variable. With the February 14 game at SoFi Stadium approaching, traders will watch for any high-profile talent reveals that could shift momentum in this unpredictable celebrity space.