Costco’s iconic $1.50 hot dog and soda combo has held steady since the 1980s, backed by repeated executive pledges that treat the price as a cultural cornerstone rather than a negotiable line item. Current CEO Ron Vachris reaffirmed in mid-2026 that the deal stays fixed “as long as I’m around,” echoing prior leaders who called it “safe” or vowed it would remain constant “forever.” Traders see little incentive for an increase before 2027 given Costco’s vertical integration on hot dogs, proven ability to absorb costs elsewhere, and the outsized brand loyalty the combo generates. A leadership shift or sharp commodity spike could test the commitment, yet the company’s track record and public statements keep the market firmly convinced the price holds through the period.