Disney sold out its national in-game inventory for Super Bowl LXI in August 2026, securing 58 brands across 34 categories at roughly $8-9 million per 30-second spot on the ESPN-ABC broadcast. The network later added limited streaming-only inventory on Disney+, Hulu, and related platforms, which also moved quickly at premium pricing near $4 million total commitments. Backup slots are now being offered at $10-12 million amid efforts to hedge potential pullouts. Established categories such as beer, automotive, financial services, and tech continue to dominate planning, with recent commitments including Anheuser-Busch creative for multiple brands and Svedka’s follow-up spot. Valentine’s Day timing and expanded addressable options are influencing buyer strategies for the SoFi Stadium game.