**Spider-Man: Brand New Day** has amassed roughly $951 million domestically since its July 31 release, surpassing *Star Wars: The Force Awakens* as the all-time North American leader but tracking toward a final total near $960 million. Exceptional early legs and holds have driven the record pace, yet recent weekends show typical late-run declines, with the ninth frame adding just $4.1 million. Sony’s planned re-release with new footage aims to close the gap, yet analysts project it will fall short of the $1 billion domestic threshold even with the extension. The market’s strong “No” consensus reflects these trajectory data points and the film’s shift toward digital release in early October.