Polymarket’s mindshare, measured by Kaito AI’s share-of-voice in crypto Twitter’s Info Markets narrative, has hovered near or above 60% amid record platform growth, including over $3 billion in January 2026 trading volume and annualized revenue exceeding $1 billion by mid-year. The February launch of Kaito-powered attention markets and U.S. exchange rollout boosted visibility, yet recent marketing overhauls, U.S. hiring pushes ahead of fall events, and a CFTC probe into promotional practices have tempered social buzz while shifting focus toward institutional flows. Competition from Kalshi and fee adjustments have contributed to short-term dips, leaving traders assigning roughly 76-79% odds to hitting 75% by year-end but only 42% for 80%. Key catalysts include potential token launch rumors, app-store performance, and sustained election-related volume through December.