Sony’s recent confirmation of a fan event and “surprise” rollout has positioned the second trailer for Spider-Man: Brand New Day as the immediate catalyst, following the March debut that introduced Tom Holland’s Peter Parker, Zendaya’s MJ, Jon Bernthal’s Punisher, and Mark Ruffalo’s Bruce Banner. Traders are watching for fresh dialogue snippets that could resolve markets on word counts like “Spider,” “Peter,” or “MJ,” or specific character mentions such as Doctor Banner. The July 31 theatrical date creates a tight promotional window, with historical MCU patterns showing later trailers often include more plot hints and cast teases. Momentum hinges on any last-minute previews or official social drops that could shift implied probabilities before the next full cut lands.