Apple announced its first foldable iPhone, the iPhone Duo, on September 9, 2026, at a starting price of $1,999, positioning the book-style device as a premium productivity tool with a 7.6-inch inner display and 5.4-inch outer screen. Preorders begin October 16 with shipping set for October 23, following years of supply-chain rumors and design refinements that addressed crease visibility and durability. This move places Apple directly against Samsung’s Galaxy Z Fold series and Google’s Pixel Fold offerings, leveraging its ecosystem and high-end pricing to capture share in a niche expected to grow steadily. Strong pre-launch retail demo allocations and upward adjustments in production targets reflect positive early trader sentiment, with the imminent availability serving as the key near-term catalyst for any remaining market uncertainty around exact timing or volume.