OpenAI’s discontinuation of its Sora social app in March 2026, following weak retention after an October 2025 launch, has anchored trader consensus against a full social network release this year. The short-lived TikTok-style platform for AI video sharing failed to scale beyond invite-only testing and highlighted execution challenges against established competitors. Current priorities center on embedding social-like tools inside ChatGPT through the Apps SDK, collaborative workspaces, and Sora 2 video capabilities rather than building a standalone network. While a late-year pivot or revived prototype remains possible given Sam Altman’s earlier interest in real-time user data, the company’s resource focus on core models, robotics, and enterprise features makes such an outcome unlikely before December 31.
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