Disney sold out national inventory for Super Bowl LXI at SoFi Stadium on February 14, 2027, securing 58 brands across 34 categories—the widest mix in history—with nine first-time advertisers. Regular 30-second spots cleared $8.5–9 million, while later streaming-only units on Disney+ and ESPN platforms commanded roughly $4 million total commitments. Confirmed participants include returning staples such as Cutwater and new or returning plays from Svedka, Ritz, Nutella, Kinder Bueno, and Waymo. Category breadth in financial services, candy, personal care, software, and tech reflects sustained brand interest in the mass-reach platform despite rising costs, with additional announcements expected as the February game nears.