Alphabet (GOOGL) shares have traded around $354–$356 intraday on October 13, 2026, building on the prior session’s close near $352.72, supported by sustained momentum from Google Cloud’s 82% year-over-year revenue surge to $24.8 billion in Q2 and a $514 billion backlog. Operating margins in the segment expanded sharply to 35.6%, helping offset capex concerns as the company guides for $195–205 billion in full-year AI infrastructure spending. Analyst consensus remains strongly bullish with average price targets near $430, though elevated capital expenditures and one-time earnings items continue to warrant scrutiny ahead of the October 28 earnings release. Trader positioning reflects these fundamentals alongside broader equity market dynamics.