Apple announced its first foldable iPhone, the iPhone Duo, on September 9, 2026, during the "Surprise and Shine" event under new CEO John Ternus. The book-style device features a 5.4-inch outer display and 7.6-inch inner screen, starts at $1,999, and ships October 23 after pre-orders open October 16. This followed years of supply-chain reports confirming mass production and hinge refinements despite earlier speculation of delays into late 2026 or 2027. The launch positions Apple against established competitors like Samsung’s Galaxy Z Fold series and Google’s Pixel Fold models in the growing but still niche foldable segment. With pre-order logistics and retail demos already underway, the timeline leaves little room for slippage before year-end resolution.