Alix Earle’s prior 2023 guest spot on *Call Her Daddy* and her early ties to Alex Cooper’s Unwell Network created initial trader optimism, but a well-documented 2025–2026 feud has produced the current 50/50 split. Cooper publicly called out Earle’s “passive-aggressive” social activity, Earle’s *Hot Mess* podcast was dropped from the network, and Earle has engaged with Cooper’s former co-host Sofia Franklyn—moves that hardened perceptions of a lasting rift. With roughly five months left in 2026, the market hinges on whether business incentives or a reconciliation prompt a booking. Key swing factors include any joint social media posts, Unwell-related announcements, or direct confirmation of an episode date, any of which could quickly shift implied probability in either direction.