Apple’s first foldable iPhone, widely expected to launch as the iPhone Fold or iPhone Ultra alongside the iPhone 18 Pro models, is set for announcement at the September 9, 2026 event. Supply-chain reports and consistent analyst forecasts from sources like Ming-Chi Kuo and TrendForce point to a starting price above $2,000—most commonly in the $2,000–$2,500 range depending on storage—with higher configurations potentially reaching $2,900. This premium positioning reflects the technical challenges of a book-style design featuring a roughly 5.5-inch cover display that unfolds to about 7.8 inches, advanced hinge mechanisms aimed at minimizing crease visibility, and premium materials. Production remains limited initially, with mass output only recently ramping, which could constrain early availability even if the device reaches stores shortly after unveiling. The pricing aligns with Apple’s strategy to differentiate from Samsung’s Galaxy Z Fold lineup through superior display quality and iOS integration.