Amazon shares closed at $251.52 on October 2, 2026, with a market capitalization of approximately $2.71 trillion. Traders are focused on the October 29 Q3 earnings release, following Q2 results that showed $200.6 billion in revenue (up 20% year-over-year) and AWS revenue surging 36.7% to $42.2 billion, prompting a raise in 2026 capital expenditure guidance to $220 billion amid AI demand. Analyst consensus targets average near $330, reflecting strong buy ratings, while the stock trades well below its 52-week high of $287.20. Key variables include AWS growth trajectory, advertising revenue trends, and any updates on regulatory scrutiny or chip monetization efforts.