Netflix shares closed at $67.06 on October 2, 2026, extending a steep selloff that has left the stock down roughly 14% in September and 28% year-to-date amid decelerating growth. Co-CEO Ted Sarandos recently noted that viewership rose only 2% in the first half of 2026 and that the company is “not growing as fast” as desired, while competition from YouTube and maturing subscriber trends weigh on sentiment. Analyst consensus points to Q3 revenue near $12.9 billion and a 33.2% operating margin when results arrive after the close on October 20. With no major catalysts scheduled for the October 5–9 window, trader positioning ahead of the report and any follow-through from the recent Deutsche Bank upgrade are likely to shape price action in a market still digesting the 46% drop from the 52-week high.