Apple shares traded near record levels around $349 during the week of October 26, 2026, supported by fresh Mac and iMac launches featuring M6 chips, the first touchscreen MacBook Pro with tandem OLED displays, and expectations for continued iPhone demand plus AI-driven services growth. Traders focused on the company’s upcoming fiscal Q4 earnings release on November 2, where consensus estimates called for roughly $113 billion in revenue—up about 10% year-over-year—and $1.98 EPS, consistent with Apple’s prior 9-11% growth guidance despite foreign-exchange and supply headwinds. Analyst price targets clustered between $340 and $380 amid a moderate-buy consensus, while the stock’s 40-times forward earnings multiple and proximity to its $352 high reflected priced-in optimism for holiday-quarter momentum and margin stability near 47-48%.