Alphabet shares closed near $343.50 on October 2, 2026, after gaining 1.56% amid reports of two U.S. antitrust victories that eased near-term regulatory overhang. Trader focus centers on sustained Google Cloud momentum—Q2 revenue rose 24% year-over-year to $119.8 billion with an 82% jump in Cloud—and the recent Gemini 4 Argon launch, balanced against elevated capital expenditure guidance exceeding $200 billion that pressured free cash flow. With Q3 earnings scheduled for October 28, the week of October 5 lacks immediate company-specific catalysts, leaving price action sensitive to broader tech-sector rotation, Treasury yields, and any follow-through on AI infrastructure spending. Analyst consensus targets remain above $420, reflecting expectations for continued monetization gains.