**Spider-Man: Brand New Day** opened to a record $360 million domestic weekend in July 2026 and quickly became the highest-grossing film ever in North America, surpassing *Star Wars: The Force Awakens* at $936.7 million. However, its domestic total now stands around $953 million with sharply declining weekend grosses—recent frames in the $18–39 million range—and a theatrical run entering its third month. Traders see limited remaining theatrical upside before the year-end cutoff, especially after the October 6 digital release and amid holiday competition. While the film’s global haul exceeds $2.5 billion, its domestic legs have not supported a push to the $1 billion mark, producing the strong market consensus against that outcome.