Costco’s unwavering commitment to its iconic $1.50 hot dog and soda combo anchors the market’s 92% “No” consensus. CEO Ron Vachris reinforced the long-standing brand promise in a March 2026 taste-test video, declaring the price would not change “as long as I’m around,” echoing predecessors who treated the item as a sacrosanct loss leader and member loyalty ritual. The April 2026 menu update—adding a Kirkland bottled water option without altering the sticker price—further signaled operational discipline amid inflation, while record sales of over 245 million combos in fiscal 2025 underscored its cultural staying power. With leadership stable through year-end, only an unforeseen executive shift or extreme supply disruption could realistically force an increase before 2027.