Wildberries, Russia’s dominant e-commerce platform with over half the domestic market and $52 billion GMV in 2025, faces substantial disruption from repeated Ukrainian drone strikes on its warehouses since mid-July 2026. The attacks damaged or destroyed more than 20% of storage capacity, triggered merchant losses, and prompted temporary operational halts plus compensation measures from the company. Despite estimates of potential funding needs reaching trillions of rubles and isolated bankruptcy speculation among affected sellers, the firm has reported prior net profits near $2.2 billion, secured merger synergies through its Wildberries & Russ structure, and received public commentary labeling it “too big to fail.” Traders price an 81.5% probability against a formal bankruptcy filing before 2027 on the view that scale, state-adjacent importance, and ongoing recovery steps outweigh near-term logistics damage.